Useful Tips for Selling Art Online
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There are many things that are the same as selling offline. But many are different. Unlike the offline world, a potential buyer does not get to see your work in person. They do not see you in person. But that doesn’t mean that selling art online is harder. In some ways it is easier. This is a very broad subject to cover in one sitting. But if you remember to use the following tips you are guaranteed a leg up.
Be completely honest about the work that you are presenting for online sales. An art purchase is a very emotional buy. It is almost at the same level as buying a house or a car. Of course the potential buyer has to feel an emotional attachment to the piece if they are going to purchase it- this is not the place to create that. If a buyer is emotionally attached enough to the piece to buy it and then receives something that was not exactly as expected- your buyer will be unhappy and probably ask for their money back. If not I guarantee they will not be buying any additional art pieces from you. You can’t risk this because someone who collects art is just that- a collector. Future purchases are highly probable. Make sure they know exactly what to expect. Be honest about condition, provenance, and artist background.
Be completely descriptive about your art for sale. Make sure that you have stated all of the important information about the piece. Give the art buyer as much information as possible about the piece. This will reduce the amount of questions and help qualify the potential buyer. These small but important facts will do a lot of the selling for you. Make sure to include price, medium, size, type of paper/ canvas, framed/ unframed, subject matter, and date. Don’t forget to include; your motivation for choosing this subject matter, what it means to you, challenges when working on your art, and why you have chosen to express these ideas in this manner. This is where you create an emotional attachment. An art buyer becomes attached as they begin to feel they understand the piece and the artist behind it.
Make sure that you are able to accept credit cards for the purchase. If a potential art buyer has to take the time log off their computer, pick up the phone, write a check, and then reach for an envelope you reduce your chances of finalizing the sale. Although they may still want the piece it is not hard for consumers to procrastinate as other things in their life need to be tended to also. The sale is lost. It is in your best interest to make the sale as easy as possible. The only job the art buyer should complete is deciding which piece they cannot live with out. Believe me that is hard enough. Once they have decided on the purchase they must be allowed to pay for it immediately. If you do not know how to do this you can easily accept credit cards through http://paypal.com it is free to sign up.
Don’t forget to include all documentation that goes with the purchased piece. Art documents have value and they also increase the value of the piece. On some level the buyer will view them as valuable as the piece itself. These papers will be passed on with the piece and guarded the same as their insurance policies and bank statements. If possible be sure to include an artist statement, artist bio, press releases, promotional materials for you as an artist (post cards or brochures), history of the piece, and an appraisal statement for starters. Provide these to your customers in a folder so that they can easily be kept together and nicely displayed. Be sure to include contact information perhaps in the form of several business cards.
Retain the contact information of the buyer so that you may contact them again in the future. If the buyer liked you once, there are strong chances that they will buy from you again.
Moonape: Go to Ape on the Moon for the best in contemporary illustration techniques
Ape on the Moon to sell art prints
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Contemporary illustration techniques site ApeontheMoon.com is shortly to sell art prints from a range of its featured artists.
Head over to the site for great interviews with top illustrators, inspiration and great quality giclee prints delivered to your door.
Art Investment Guide
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Art Investment Guide
Second only in size to the US market, The UK art and antiques market is worth well over £4 billion a year, and holds a global share of some 26% of the world’s total art sales. In terms of volume, the UK is the largest marketplace for art on the planet.(1). In 2005, the index covering sales of old masters showed growth of 18.8%, while the similar index covering post-war and contemporary art rose 8.3%. Over the past five years, the average annual returns were 3.1% and 17.7% respectively.(2). That’s a better return than investing in stocks and shares.
Buying art can represent a fantastic long-term investment opportunity. In order to help you make an informed decision on the art you buy through The Art Ministry website, we have put together some key considerations to bear in mind when selecting work from our galleries. With over 25 years’ experience in the art market, our team have followed the same steps to ensure all work available in our Online Store is fairly valued.1. Buy what you like
It’s important to trust your own taste when buying art. Our aim in providing this collection is to offer artwork for every budget that adds interest to your home or office, a talking point that enriches your environment and lifestyle. Great art needn’t be expensive, and buying artwork should primarily be an expression of your own personality. Like stocks and shares, the value of artwork can go up or down, so it’s crucial you buy what you like and can afford. Ultimately the true value of art is in the pleasure or feelings it evokes. The more people that find it appealing the more demand increases, which inevitably increases the value.2. Do your homework and understand the value of the work
When you view a piece of artwork to buy, pay attention to detail. If you look into the way it has been physically created, how much time it took and the journey the artist went through in producing the piece, you will come to appreciate the skill of the artist and the effort involved in making the work. When it comes to value, don’t be taken in by the medium either. For example, oil paintings are in general more expensive than watercolours, but the latter can require more skill to achieve the desired impression.
The more artwork you look at and the more background information you obtain on various artists and how they work, the more you will learn what you like and why. Comparing the merits of a work with other artist’s work will help you determine the inherent value in any given piece and assist your buying decision. If you want to know what similar work has sold for, use a source like The Art Sales Index, which has catalogued art prices since the 1950’s, or the Mei/Moses Fine Art Index, which tracks various auction price indexes and compares them to the stock exchange to gauge relative performance.
The comparative merits include:
In addition to creating a viable and supportive environment in which artistic talent can flourish and reward committed artists with tangible success, both creatively and financially.
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Tags: Art As An Investment, Buy Art, Certificate Of Authenticity, Reputable Dealer, The Art Ministry, The Art Sales Index, The Meimoses Fine Art Indices, The UK Art And Antiques Market